YOUR BRAND IS PAYING FOR
1.7 SECONDS OF FEED ATTENTION.
ACTIVATE PHYSICAL SURFACES FOR IMMERSIVE PARTICIPATION.
SNEAKAR XR turns physical products and branded surfaces into interactive media channels with measurable engagement. Footwear is the entry point and proof of system. The platform extends across apparel, merch, event badges, packaging, and any marked surface. Scan-to-experience WebXR—no app download, no QR friction.
“At SXSW 2026, SNEAKAR recorded 623 scans, 83 deep engagements, and roughly 60+ seconds of average engagement per scan.”
Verified live physical surface Aim & Play scans recorded at SXSW 2026.
Active participation events inside brand experience channels—video, games, and loyalty drops—recorded at SXSW 2026.
Average active seconds dwelling inside the brand experience channel, recorded at SXSW 2026.
Named a "Hidden Gem to Watch" in the official AWE USA 2026 bulletin.
*Provisional working copy based on SXSW 2026 platform logs. Scans = Aim & Play activations on physical surfaces. Deep Engagements = participation events inside the brand channel (video adverts, games, loyalty rewards). Dwell Time = average active seconds inside the experience per scan session.
FROM PHYSICAL SURFACE TO MEASURABLE ENGAGEMENT
Zero app download. Zero QR friction. Point, scan, and engage in under two seconds.
EMBED THE MARKER
A physical product or surface carries a SNEAKAR marker or trigger rail.
POINT & SCAN
Someone scans or aims at the surface using a native mobile camera. No app required.
APP-LESS WEBXR OPENS
An interactive WebXR experience opens instantly inside the mobile browser.
ACTIVE PARTICIPATION
The experience creates participation, experiential commercial content, utility, or play.
TRACK ENGAGEMENT
SNEAKAR tracks scans, dwell time, and interaction events. All measurement language is technically accurate and tied to platform logs.
[ Commercial Model ]: Campaign pricing is tied directly to campaign markers or triggers—not individual physical surfaces or units.
WHY SNEAKAR XR?
We are the platform and measurement layer. Physical products are the activation surface — not the business model.
Physical Media Channel
Every activated surface is always on and always updateable. Point. Scan. Experience. We turn footwear and branded apparel into premium, app-less media channels that go exactly where your audience goes.
Zero-Friction Activation
No app download. No clunky QR code. We embed a proprietary WebXR marker rail into physical products. Firing a full 3D interactive brand experience in under 2 seconds. 90% of campaigns die at the download screen. Ours thrive.
The Attribution Graph
Our proprietary Attribution Graph captures every scan, dwell second, and CTR. We deliver a 63s average dwell time (validated at SXSW 2026), 15% CTA conversion, and an 80% user return rate. First-party offline attribution Meta cannot sell you.
THE FOOTWEAR WEDGE: PHYSICAL PROOF AT HIGH FREQUENCY
Footwear is the entry point and physical proof of the system—not the whole category. Sneakers represent one of the highest-frequency, most personal physical surfaces in culture. Developing our activation rail on kicks established the blueprint for turning tangible products into interactive media channels.
The broader SNEAKAR XR platform extends seamlessly across apparel, merch booths, event badges, banners, posters, packaging, retail signage, and other physical brand touchpoints.
SELECTED ACTIVATIONS
Live deployments and completed work — each activation is accurately described within documented scope.
Interactive Cultural Archives & Freestyle Vaults
College of Hip Hop Knowledge: WebXR activations connecting event attendance, battle-rap credentials, and streetwear apparel to digital freestyle vaults and community rewards.
App-less WebXR physical-to-digital touchpoints activated on branded surfaces and apparel at CHHK events.
Inside the KiTRecord — Artist Interviews, B-Roll & Media Vaults
KitBetter is an artist and media brand: “Inside the KiTRecord” artist interviews, behind-the-scenes B-roll, music videos, spatial soundscapes, and fan collateral.
App-less physical-to-digital activations unlocking exclusive KiTRecord media vaults from physical surfaces, packaging, and branded merchandise.
Interactive Summit Badges & Sponsor Channels
Live event activations turning executive summit badges and event surfaces into interactive sponsor channels.
App-less WebXR networking credentials and signage that turn executive summit badges and event surfaces into interactive sponsor channels.
TIMEMACHINE[ Ticketing & Experiential Infrastructure ]Live Activation / Collaborator
Surface-Activated Event Collateral & Living Media
Ticket TimeMachine is a collaborative partner and active brand on the SNEAKAR platform. TTM handles surface-activated inserts including collectible cards and activated business cards, plus custom lanyards, event tickets, and badges for SNEAKAR and its partners. The TTM logo is an active living-media surface that plays commercial content when scanned.
App-less WebXR surfaces embedded in event collateral — tickets, lanyards, badges, and business cards — that play commercial content and activate on scan.
Footwear-to-Fortnite CPG Gaming Rail
SNEAKAR created a footwear-to-Fortnite CPG gaming rail: “touch grass to in-game.” Consumers scan the SNEAKAR ENVY shoe logo, purchase an in-game skin, use the ENVY SNEAKARS in Fortnite, and play through the RAW City store in collaboration with Omniverse City. SNEAKAR provides the physical-to-digital bridge.
Physical-to-digital bridge: ENVY shoe logo marker → in-game Fortnite skin purchase → RAW City store gameplay via Omniverse City. SNEAKAR’s role is the app-less scan-to-digital gateway.
LANE’S[ Brandon Lane ]Live Activation
Collegiate NIL Activation — On-Field to Animated Hologram
Rush the Lane’s is a collegiate NIL D1 incubation and activation around Brandon Lane, a University of Wisconsin defensive lineman. SNEAKAR created a shoe and connected an on-field physical experience to an animated hologram experience. Brandon has been featured among EA Sports’ top players to watch and holds multiple regional NIL deals.
App-less physical-to-digital activation: custom SNEAKAR shoe on-field surface → animated hologram experience. Demonstrates SNEAKAR’s footprint across collegiate athletics, NIL, footwear, and physical-to-digital storytelling.
SNEAKAR Alpha — First Public Activation Ever
SwapCon December 2024 marked SNEAKAR’s very first public event — the alpha platform launch. SNEAKAR was an invited guest panelist discussing experiential branding impact across CPG, IRL, and EXPO-focused events. The activation established the physical-to-digital model that all subsequent campaigns are built on.
SNEAKAR alpha platform debut — first live physical-to-digital activations on footwear and branded surfaces. Guest panelist: experiential branding impact across CPG, IRL, and EXPO events.
KEYNOTE[ Santa Monica / Sep 2025 ]Live Activation / Keynote
Keynote Speakers — a16z Sponsored Networking Event
SNEAKAR was featured as keynote speakers at an Andreessen Horowitz (a16z) sponsored networking event in Santa Monica, September 2025 — presenting the physical-to-digital platform to a venture and tech audience.
Keynote presentation on app-less AR and physical-to-digital commerce at an a16z sponsored networking event, Santa Monica, September 2025.
App-Less AR Activations — 623 Scans, 83 Deep Engagements
SNEAKAR ran live physical surface activations across two SXSW appearances. The 2026 campaign produced 623 documented scans, 83 deep experiential engagements, and 60+ seconds average dwell per scan — SNEAKAR’s primary public proof-of-system dataset.
623 scans · 83 deep engagements · 60+ sec avg. dwell · 15% scan-to-CTA conversion. Source: SNEAKAR platform logs, SXSW 2026.
Live Platform Demo — Named “Hidden Gem to Watch”
SNEAKAR activated at AWE USA 2026 across two appearances, running live physical-to-digital demonstrations on the floor. Named a “Hidden Gem to Watch” in the official AWE 2026 bulletin — recognition earned on the floor, not submitted.
Live app-less WebXR demonstrations on physical surfaces. Official AWE USA 2026 bulletin: “Hidden Gem to Watch.” Two appearances.
WEEK[ Los Angeles ]Live Activation
Physical-to-Digital Live Demos
SNEAKAR activated at LA Tech Week demonstrating app-less physical surface scanning and WebXR experiences to a tech, investor, and startup audience.
App-less WebXR physical surface activations and live platform demonstrations at LA Tech Week.
IN THE ROOM
Active pitches, discovery conversations, and work waiting to deliver.
These are not completed activations, confirmed customers, or signed deals — status is noted on every card. Cards represent active proposals, discovery conversations, produced concept assets, or pitches shared to demonstrate range and custom spatial thinking.
NAKOBE DEAN / VAYNERSPORTS
Sports / Athlete / AgencyMultiple meetings have taken place around Nakobe Dean, with a contract currently out for review. Separate discussions with VaynerMedia are open around Nakobe and additional athletes.
App-less physical surface activations on athlete footwear and apparel connecting fans to interactive brand experiences. VaynerSports tied to Nakobe; VaynerMedia tied to broader athlete opportunity.
MAILATA FOUNDATION / JORDAN MAILATA
Community / Foundation / AthleteThe manager has signed off and is enthusiastic. A meeting with Niki Mailata, Jordan Mailata's wife and manager of the Mailata Family Foundation, is scheduled for next week to define next steps and kick off timelines.
Physical-to-digital activation connecting Mailata Foundation branded merchandise and apparel to community impact storytelling and interactive awareness channels.
JUUCE
Branded Infrastructure / HospitalitySNEAKAR is exploring a co-partnership around JUUCE's branded charging stations and hub, using an app-less AR layer to create living-media surfaces with measurable engagement.
App-less AR layer on JUUCE charging surfaces — turning branded hubs into living-media channels with scan, dwell, and interaction tracking.
SLIGHTLY STOOPID
Music / Tour / MerchSNEAKAR is in active conversations with Slightly Stoopid following the Road Tripin tour about a commemorative limited run of Road Tripin shoes.
Limited commemorative Road Tripin shoe drop with app-less scan-to-digital activation — connecting the physical shoe to exclusive tour content and fan experiences.
CHICKIE'S & PETE'S
Hospitality / Food & Beverage / VenueA sample is en route to Philadelphia for handoff to Pete Jr. to execute the Crab Fries for Life drop. Card remains active until delivery and execution are complete.
Scan-to-play gamified loyalty rewards and experiential commercial content on tabletop surfaces and packaging.
GREENDOT NIL
Collegiate Athletics / NIL / Footwear ManufacturingBoyd LeChance initiated this opportunity and is actively working with SNEAKAR on a new Pac-12 shoe, currently at the sample stage in the factory. A written commitment exists in conversation for SNEAKAR or SNEAKAR/DEITE to become the exclusive footwear manufacturer for his athletes.
Custom Pac-12 shoe sample in production. Written commitment for exclusivity as footwear manufacturer for Boyd LeChance's athletes. Not formally signed — committed opportunity in progress.
TALK TO ME TAYLOR
Creator / Lifestyle Brand / Physical-to-Digital PlatformSNEAKAR is the core technology layer helping Taylor develop a lifestyle brand spanning wearables, fashion accessories, footwear, and digital commercial content. This is an integrated brand build powered by SNEAKAR's physical-to-digital platform.
App-less physical-to-digital platform powering Taylor's lifestyle brand across wearables, accessories, footwear, and commercial content channels.
CURRENT MOMENTUM
Media footprint, thought leadership, and institutional support.
Brands in Play Interview
SNEAKAR’s most notable national media exposure to date exploring physical-to-digital attribution and interactive surfaces. Featured alongside three independent media interview appearances.
Phygitality & Fashion Panel
Founder Ian moderated a national phygitality and fashion panel alongside Dreka Gates, dissecting how physical culture connects directly to WebXR participation.
SXSW • AWE • LA Tech Week
Active physical activations across two SXSW appearances, two AWE appearances, and LA Tech Week—demonstrating real-world scan volume and dwell time.
AUGMENTED COLLABORATORS
Our technical co-producers, spatial audio studios, and infrastructure collaborators.
EpicMade
Dallas-based 3D animation & immersive visual studio collaborating on real-time WebXR assets and shader pipelines.
Omniverse City
Immersive environment infrastructure collaborator connecting spatial environments with physical activations.
BoneIdol Ink
Flagship gothic & high-street illustrator collaborating on custom physical-to-spatial visual assets.
Sublime Sounds
Spatial audio engineering collaborator developing acoustic frequency models for experiential activations.
ChainFuelz
Frictionless digital authenticity and ownership infrastructure collaborator.
Elysium XR
Collaborating on interactive spatial worlds, immersive design, and next-generation experiential environments.
Remixing Reality
Collaborating on culture-forward spatial media and creative reality remixing across digital and physical touchpoints.
RAW City Shop
Collaborating on official phygital Fortnite skin integrations, wearable virtual-to-physical drops, and in-game commerce bridges.
START ACTIVATING THE PHYSICAL SURFACES PEOPLE ALREADY TOUCH.
Whether you are launching a product, outfitting a live event, or turning branded surfaces into interactive media, SNEAKAR designs app-less AR activations around your campaign goals.
SNEAKAR SHOP
Exclusive Collaboration Drops & Physical-to-Digital Gear
[ Grounded in Real B2B Pilots, Spatial Audio, & Web3 Crossover Mechanics ]
Birds of Prey - Letterman 95 Bomber Jacket
Dedicated to the Philadelphia Eagles' defense and 'Big Dom' DiSandro's sideline dominance. The ultimate Stadium Fan apparel, embodying spatial performance and physical-to-digital stadium action.
[ Physical-to-Digital Specifications ]
- Official Stadium Fan apparel integration
- Trigger tag activates interactive 6DOF WebXR game console
- Waterproof high-street materials & eco-friendly construction
- Attribution graph enabled: tracks scan-to-activation media performance
EVERY SURFACE IS A MEDIA CHANNEL
Physical Media Channel
Every branded shoe, jersey, or surface becomes a live, updateable media channel. Brands reach fans in the real world — 12+ hours of daily visibility no digital ad can buy.
Zero-Friction Activation
No app download. No QR code. SNEAKAR fires a full XR experience in under 2 seconds from any smartphone camera. 90% of AR campaigns die at the download screen. Ours don't.
Measurable Engagement
63 seconds average active engagement per scan. 15% scan-to-CTA conversion. Physical-to-digital attribution data brands can't get from Meta or Google — updated post-purchase, no reprint required.
SNEAKAR x DÉITÉ
Premium Padel footwear engineered for the court, styled for the street.
The Portfolio Synergy
Déité is co-founded by ex-Adidas CMO leaders alongside **Paul Cellier-Clarke** (who simultaneously serves as SNEAKAR's Head of Users & Product). This Senegal State Sport Sponsor brand fuses premium European engineering with SNEAKAR's patented WebXR media rail.
*"Every Déité shoe sole contains an embedded SNEAKAR media rail. Pointing a smartphone camera launches a 3D court tracker and player performance portal in under 2 seconds. No app, no QR code. The exact same infrastructure powering SNEAKAR now drives the fastest growing racquet sport in the world."*
- 1/3 Equity Ownership Play
- Senegal State Sport Sponsor
- Forbes-Featured Performance
THE FLAGSHIP COURT MODEL: "TWO SIX"
Engineered for maximum velocity and response speed.
Artificial-turf optimized omnidirectional grip structure.
High-tenacity cotton ripstop + breathable recycled fabrics.
Premium materials that transition gracefully beyond the clubhouse.
VERIFIED MEDIA & RETAIL COVERAGE
Déité Padel Court-to-Street Review
Forbes-featured premium footwear designed for court performance with street style.
Déité Padel Performance Breakthrough
How specialized construction and premium materials are disrupting the racquet sport shoe market.
Luxury Sport Brands to Watch
Déité brings elegant European design and ex-Adidas CMO leadership to racquet athletics.