THE WALKING BILLBOARD EFFECT™: YOUR PRODUCT BECOMES THE CHANNEL.
THE PROBLEM: 1.7 seconds of feed attention isn't a media plan. App-less AR that holds attention for 60+ seconds — and reports on every second of it — is.
30 days to go live for full onboarding, platform setup, and your campaign marker system.
THE WALKING BILLBOARD EFFECT™: YOUR PRODUCT BECOMES THE CHANNEL.
THE PROBLEM: 1.7 seconds of feed attention isn't a media plan. App-less AR that holds attention for 60+ seconds — and reports on every second of it — is.
30 days to go live for full onboarding, platform setup, and your campaign marker system.
FROM PHYSICAL SURFACE TO MEASURABLE ENGAGEMENT
Zero app download. Zero QR friction. Point, scan, and engage through app-less WebXR that opens in a mobile browser.
EMBED THE MARKER
A physical product or surface carries a SNEAKAR marker or trigger rail.
POINT & SCAN
Someone scans or aims at the surface using a native mobile camera. No app required.
APP-LESS WEBXR OPENS
An interactive WebXR experience opens inside the mobile browser.
ACTIVE PARTICIPATION
The experience creates participation, experiential commercial content, utility, or play.
TRACK ENGAGEMENT
SNEAKAR tracks scans, dwell time, and interaction events. All measurement language is technically accurate and tied to platform logs.
[ Commercial Model ]: Campaign pricing is tied directly to campaign markers or triggers—not individual physical surfaces or units.
THE MOAT
THE MEDIA CHANNEL META CAN'T SELL YOU
We are the platform and measurement layer. Physical products are the activation surface — not the business model.
OWNED SDK
Proprietary SNEAKAR XR SDK
Gaussian Splat + World Model Augment Layer
Frame Checker validation runtime
ONE MARKER, UNLIMITED SCANS
One marker = unlimited matching surfaces
No per-scan billing, ever
Flat monthly fee covers all volume
ZERO LOCK-IN
Built on owned assets
No third-party AR platform dependency
App-less WebXR delivery
Why SNEAKAR wins on price.
"One marker fee. Unlimited scans. No per-scan billing. Ever."
| Feature | Blippar | Niantic / 8th Wall | SNEAKAR XR |
|---|---|---|---|
| Pricing Model | £250/mo commercial license | $700/mo per project | $1,500/mo — 1 marker, standard |
| Additional Markers | Per-project licensing required | Per-project, per-campaign billing | $1,000/mo (2-4) · $750/mo (5+) |
| Scan Volume | Capped — 1,000 views/mo mid tier | Metered — $10 per 1,000 VPS calls | Unlimited — covered by marker fee |
| Physical Surfaces | No surface activation system | No physical marker system | 1 marker = unlimited matching surfaces |
| Tech Barrier | Watermark on lower tiers | Requires developer build | App-less WebXR — no dev required |
| Reporting | Not included | Not included | Campaign-level reporting included |
Blippar caps your scans. Niantic bills you per call. SNEAKAR charges one flat marker fee — and your scans are unlimited. That's not a feature. That's a moat.
STAYSNEAKAR RESOURCES
Download the guides brands use to evaluate the Walking Billboard Effect before they pilot it.
Bold Brands Guide
The Walking Billboard Effect, the Moat, and live pricing — in one document
Capabilities Deck
The full walkthrough: the Moat, the SDK, live case studies, and every vertical
Walking Billboard
The thesis: why your product is a better media channel than your media budget
Pricing & Sizing Guide
Live activation and enterprise pricing, plus a standard footwear sizing reference
READY TO TALK PILOT?
info@sneakar.ioSTAYSNEAKAR™
WHAT YOUR CUSTOMER GETS INSTEAD OF DEAD PRINT
UNTRACKABLE PRINT → MEASURABLE PARTICIPATION
Every scan your audience makes shows up in your dashboard
OLD WAY (DEAD)
No interaction data
STAYSNEAKAR (LIVING)
Scans, dwell time, and interaction metrics
"Every scan is a fan choosing to stay a little longer. The Walking Billboard Effect™ turns your product into the reason they do."
What You Get
The Walking Billboard Effect™, built for marketing and brand teams.
Walking Billboard Effect™
Turn the footwear and physical products you already ship into a fluid, interactive campaign your customers opt into — powered by the SNEAKAR XR™ Engine.
60s+ average engagement dwell time
Key Benefits:
- »Data-driven brand monetization strategies
- »Real-time engagement analytics
- »Seamless XR integration for marketing campaigns
- »Advanced engagement tracking dashboard
NIL — Culture Crew Collabs
If you're a creator or athlete, not a brand marketing team, this is the path built for you.
Culture Crew Collabs
Join the future of digital influence where creators and athletes shape their own destiny
50/50 revenue sharing model
Key Benefits:
- »Direct fan engagement opportunities
- »Creative control over your digital presence
- »Community-building tools and analytics
- »Exclusive collaboration opportunities
THE TIMELINE
FAST TO LAUNCH. BUILT TO LAST.
KICKOFF
WEEK 1-2Scope the pilot on a call. Define which surfaces launch first and what your audience sees when they scan.
BUILD
WEEK 3-4Your marker system, campaign tracking, and reporting dashboard get built to spec.
LAUNCH
WEEK 5-6The marker system goes live. Your customers start scanning.
COMPOUND
ONGOINGOne marker fee covers unlimited matching surfaces, forever. Refresh what your audience sees anytime — no new campaign required.
Most pilots go live in 30 days. Every one of them keeps reporting after.
PRICING
SCALE YOUR SUCCESS WITH PRECISION
PROVEN IMPACT: SXSW 2026 CASE STUDY
(83 Deep Engagements)
Entry Level Activation
Starting point for your brand.
Full Immersion 6DOF
Everything in Entry, plus immersive worlds.
Phygital Gaming Rail
CPG rail from IRL to Game.
RECURRING PLATFORM MANAGEMENT
Pricing is per campaign marker or trigger design, not per physical surface. One marker fee covers unlimited matching placements everywhere.
Pricing Transparency & The XR Platform
"The ability to free-launch a branded experience in open worlds using our SNEAKAR XR Engine is a key capability for us and the brands that opt in."
ENTERPRISE
TRANSFORM YOUR FOOTPRINT
CULTURE CREW PILOT
10-25 units
Retail Launch: $300-450/unit
Platform Impact: $2,500+ value
Customer Entry: $25-35/customer
Value Creation: 50-70% return
RAPID OPS LAUNCH
100-250 units
Retail Ready: $250-350/unit
Platform Scale: $25,000+ value
Customer Growth: $10-15/customer
Value Creation: 65-80% return
STRATEGIC SCALE
1,000 units
Retail Market: $150-250/unit
Platform Engine: $100,000+ value
Customer Scale: $3-5/customer
Value Creation: 75-90% return
CONCEPT START
500 units
Brand Retail: $125–150/unit
Platform LTV: $5,000+ value
Campaign Analytics: Available per deployment
Value Creation: Custom Brand Experience
AR EXPERIENCE
TRANSFORM YOUR BRAND STORY
IMMERSIVE STORYTELLING
Weave narratives directly into your marketing strategy with cutting-edge image mapping technology.
UNMATCHED ENGAGEMENT
Elevate traditional marketing into a vibrant, interactive experience that keeps customers coming back.
CUSTOM TAILORING
Design colors, patterns, and materials that embody your brand's unique identity.
COMMUNITY INTEGRATION
Create exclusive designs that forge deeper connections with your audience.
CUSTOMIZATION PROCESS
Concept Development
Prototype Creation
Production & Delivery
Story Evolution
"Transform static products into interactive storytelling platforms with our cutting-edge technology."
SOCIAL IMPACT
BEYOND THE SNEAKERS
Making a difference one step at a time through sustainable practices and community support.
SUSTAINABLE CRAFTSMANSHIP
Vegan leather from cactus, apple peels, and recycled polymers eliminates animal use and reduces waste
Partnerships with Royal Hemp Nepal empower artisans through handwoven hemp designs
Plant-based alternatives like Mirum® and Mylo™ replace synthetics in production
CHARITY & IMPACT CAPSULES
Collaborates with creators and brands on limited-run phygital drops supporting verified impact campaigns
Empowers non-profits through direct scan-to-engage and scan-to-participate mobile WebXR entry points
Combines SNEAKAR's app-less campaign infrastructure with third-party social posting layers like Post on Purpose
Stay bold. Stay rooted. Stay here. STAYSNEAKAR
PRESS ROOMPRESS
ROOM
Explore our media features, interviews, and latest coverage
"60+ seconds of attention. From a shoe."
We turn a two-second glance into sixty seconds of engagement.
Every story below is about what happens when your audience scans — not about us.
podcasts
press
social
ENGINE PIPELINE & INTEGRATIONS
[ Spatial Ecosystem ]
[ 3D Runtime ]
[ Gaming Protocol ]
[ Browser Rendering ]
[ Mobile Compute ]
[ Spatial Compute ]
[ Data Architecture ]
[ Blockchain Ledger ]
[ Cloud Infrastructure ]
[ GPU Compute ]
[ Database Logic ]
[ 3D Framework ]
[ WebAR Platform ]
[ Spatial Ecosystem ]
[ 3D Runtime ]
[ Gaming Protocol ]
[ Browser Rendering ]
[ Mobile Compute ]
[ Spatial Compute ]
[ Data Architecture ]
[ Blockchain Ledger ]
[ Cloud Infrastructure ]
[ GPU Compute ]
[ Database Logic ]
[ 3D Framework ]
[ WebAR Platform ]
[ Spatial Ecosystem ]
[ 3D Runtime ]
[ Gaming Protocol ]
[ Browser Rendering ]
[ Mobile Compute ]
[ Spatial Compute ]
[ Data Architecture ]
[ Blockchain Ledger ]
[ Cloud Infrastructure ]
[ GPU Compute ]
[ Database Logic ]
[ 3D Framework ]
[ WebAR Platform ]
JOURNEY TELLING
Real podcasts, video reels, and editorial coverage detailing our offline media rails.
Discover why SNEAKAR is blowing minds and running game.
PODCASTS [ AUDIO ]
SNEAKAR.IO: Who is SNEAKAR? (Episode 1)
Automated spatial podcast unboxing SNEAKAR's product-to-media paradigm shift. Unpacking physical attention capture.
The Rebel Rebel Podcast Collaboration
Ian Harrison of MuensterVision folds into SNEAKAR XR. High-street footwear scaling, zero-friction WebXR, and physical brand disruption.
AR Production Integration with Ian Harrison
Special audio drop detailing how MuensterVision's skate/urban visual assets are fully integrated into SNEAKAR's WebXR engine.
SHOW & TELL [ VIDEO ]
SNEAKARCADE Gameplay Reveal
Seamless persistent world WebXR console showing our boss-ball and alley spokes in action. The best of spatial game-engine show-and-tell.
SNEAKAR XR Brand Activation
Live demonstration of our sole marker WebXR campaign engagement and no-app scan-to-gateway live in-market.
SNEAKAR XR: STAYSNEAKAR
The power of experience through immersive XR, sole marker rails, and custom branded footwear.
“IS THIS AN AD?. NOPE, IT’S THE FUTURE”
Demonstrating our no-app, no-problem, WebXR mobile framework live captures 60s+ dwell times.
PUBLICATIONS [ WRITTEN ]
VoyageDallas Rising Stars: Meet Ian Harrison
The official feature tracking meet Ian Harrison of MuensterVision / SNEAKAR XR and how MuensterVision's design engine folded directly into our WebXR footprint.
SNEAKAR: Blowing Minds. Running Game.
The platform manifesto outlining why physical media captures 60s+ of attention and disrupts traditional digital advertising channels.
AWE 3x Nominations & SXSW Platform Proof
Institutional proof and validation. Documenting our Augmented World Expo (AWE) nominations and SXSW 2026 city-wide activation metrics.
CONTACT SNEAKAR
Ready to step into the augmented future?
Your product is already a channel. Let's turn it on.
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